Analysis of Mobile Internet Multi - context User Preference

被引：0
作者：
Yin Zhenyu [1 ]
Jiang Yi [1 ]
He Jun [2 ]
机构：
[1] Chongqing Univ Posts & Telecommun, Sch Comp Sci & Technol, Chongqing 400065, Peoples R China
[2] Chongqing ZTE Res Inst, Chongqing 401121, Peoples R China
来源：
PROCEEDINGS OF THE 2017 5TH INTERNATIONAL CONFERENCE ON FRONTIERS OF MANUFACTURING SCIENCE AND MEASURING TECHNOLOGY (FMSMT 2017) | 2017年 / 130卷
关键词：
mobile Internet; amorous environment; user behavior; association rules; preference model;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
With the increasing popularity of smart mobile devices and the rapid development of mobile Internet, which provides mobile users with a broader platform for the behavior. The rich data connotation provides favorable conditions for more accurate user behavior analysis. Based on the behavior of mobile Internet users, this paper proposes a multi - context mobile user preference analysis method. This method classifies the user preference content according to the user information and the log to improve the efficiency of data analysis. And the user preference correlation model is generated by using the association rule Apriori algorithm in SPSS Modeler to construct the user preference analysis model. Finally, the effectiveness of the method is verified by analyzing the examples and comparing experiments.
引用
收藏
页码：1181 / 1187
页数：7
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