FACTORS INFLUENCING PURCHASE INTENTION IN THE SMARTPHONE SELECTION CONTEXT IN MILLENNIALS GENERATION

被引：0

作者：

Sarjono, Haryadi ^{[1
]}

Sasmita, Celinsky Brenda ^{[1
]}

Handoko, Bambang Leo ^{[2
]}

机构：

[1] Bina Nusantara Univ, Binus Business Sch Undergrad Program, Dept Management, Int Mkt Program, Jakarta 11480, Indonesia

[2] Bina Nusantara Univ, Fac Econ & Commun, Dept Accounting, Jakarta 11480, Indonesia

来源：

ICBDC 2019: PROCEEDINGS OF 2019 4TH INTERNATIONAL CONFERENCE ON BIG DATA AND COMPUTING | 2019年

关键词：

Product Features; Price; Social Influence; Purchase Intention; Actual Purchase Behavior; SEM; Millennial;

D O I：

10.1145/3335484.3335525

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

This research was made with the aim to find out how the influence of Product Features, Price, and Social Influence on Purchase Intention in the context of choosing an Android based Smartphone and its impact on Actual Purchase Behavior. This research method is a quantitative method using Structural Equation Model (SEM) analysis techniques with the Smart PLS 3.0 program. The questionnaire was distributed in the Jabodetabek (Indonesia), area as a research sample, which is the millennial generation at the age of 18-40 years. The results of this study are that there are significant effects between the variable Product Features and variable Price on Purchase Intention and variable Purchase Intention on variable Actual Purchase Behavior. The Social Influence variable does not have a significant effect on Purchase Intention.

引用

页码：231 / 236

页数：6

共 30 条

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