The Impact of Perceived Usefulness on Satisfaction with Online Parenting Resources: The Mediating Effects of Liking and Online Interaction

Online child-care resources help parents to understand useful parenting knowledge and skills, and play effective roles in raising young children. This study focused on parents' attitudes toward online parenting resources regarding their perceived usefulness and satisfaction; it also examined the multiple mediated effects of their attitudes toward liking and interacting online when accessing and engaging with child-care resources. A survey was conducted in Taiwan; the questionnaire was composed of four factors: perceived usefulness, satisfaction, liking, and online interaction, and tested for indirect effects with the mediated variables. The findings showed what parents of young children considered positive about the usefulness of online parenting resources and that they employed the online technology to collect and advance their knowledge and abilities for raising young children. They liked interesting parenting resources and preferred interacting with others about child-care practices. Finally, the researchers discussed the results and traced the implications derived from this study.