LANGUAGE FOR WORK: MODERN PRACTICES OF INFLUENCE

Modern economic conditions push to restructure the conventional norms and rules, involving the employee as the rethinker of his work (job crafting) and a co-developer of personnel management and language-promoting programs. A new trend has become the employee's involvement in the language-promoting programs and personnel management process through his active participation in the development and implementation of language programs, wellbeing programs, job crafting intervention. The article's primary objective is to analyze the concept of language for work as modern practices of influence. The descriptive method is employed to meet that aim. As a result of the study, the motivational potential of language for work was identified by diagnosing the degree of personnel autonomy, receiving feedback, and understanding the importance of the work of employees of service enterprises.