How Informative Are Chinese Television Commercials?

被引：0
作者：
Wang, Liyong
Praet, Carolus L. C.
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING | 2015年
关键词：
PRODUCT LIFE-CYCLE; UNITED-STATES; ADVERTISEMENTS;
D O I：
10.1007/978-3-658-08132-4_9
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：115 / 128
页数：14
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