Use of Augmented Reality (AR) Technologies in Retail

被引：0

作者：

Dashkov, Andrey A. ^{[1
]}

Buzin, Dmitry, V ^{[2
]}

Slobodyanyuk, Dmitriy A. ^{[2
]}

机构：

[1] Bauman Moscow State Tech Univ, Mytischi Branch MB, Moscow, Russia

[2] KRIT Ltd, St Petersburg, Russia

来源：

IMITATION MARKET MODELING IN DIGITAL ECONOMY: GAME THEORETIC APPROACHES | 2022年 / 368卷

关键词：

Augmented reality; Smart assistant; Retail; Quality control; Stockpile management; Innovation in retail; Business process automation;

D O I：

10.1007/978-3-030-93244-2_29

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

The article provides an overview of existing systems that use augmented reality to automate business processes, and considers the possibility of their application to address current needs in the retail sector. The practice of using AR applications for domestic and industrial use by various domestic companies is investigated for this. The use of AR-technologies in retail to control the state of the outlet and the quality of goods to improve the quality of the work performed is substantiated. The process of interaction of a salesroom employee with AR equipment is developed. The results of comparative studies of equipment for augmented reality and systems that use augmented reality in the creation of "smart assistants" are presented.

引用

页码：257 / 266

页数：10

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