Factors affecting the market of household bank deposits in Ukraine

Ukraine currently needs additional investment resources in order to revitalize and develop the economy. The main objective of the study is to determine the regularities, peculiarities behind the formation of organized population's savings and assess the factors influencing the development of this market in order to improve the quality of its management and use of the potential of domestic investment resources for economic recovery and growth in Ukraine. In order to compare the trends as for the accumulation of savings through deposit investment, the authors analyzed the impact of major factors on these processes in Ukraine and Czech Republic. The main results of the study encompass improved approaches to determining the impact of the system of factors on household deposits based on correlation-regression analysis. This makes it possible to optimize the choice of tools for effective management of deposit resources; further elaborate the approaches to assessing the level of domestic household deposits as well as allows substantiating the directions of implementation of the state policy in the context of ensuring the further development on the market of bank deposit services.