SELECTED ISSUES REGARDING THE IMPLEMENTATION OF CSR IN POLISH AGRIBUSINESS ENTERPRISES: CASE STUDY

The purpose of this elaboration is the presentation of selected issues related to the implementation of CSR in agribusiness enterprises from rural areas of the Mazowieckie voivodeship. Research on the opinion of entrepreneurs on the concept of CSR, its scope and application of the principles of social responsibility were carried out at the turn of 2017 and 2018 and included 325 micro (0-9 people), small (10-49 employees) and medium (50-249 employees) agribusiness enterprises conducting economic activity in rural areas of the Mazowieckie voivodeship. The research was carried out by means of a diagnostic survey, and the basic research tool was an electronic questionnaire that was sent to the surveyed entities. The survey was sent to all agribusiness entities operating in the studied voivodeship - 325 questionnaires were fully and correctly completed. The material obtained in this way was subjected to mathematical - statistical analysis. The arithmetic mean, independence test x2, Chuprov convergence coefficient and C. Pearson coefficient (corrected and regular) were used. Social responsibility in the organizational structure of the surveyed companies was hardly visible because there were no people responsible for developing the CSR concept related to the subject of the activity and the specificity of the company. Only every third respondent stated that actions were being taken for the benefit of broadly understood environment and they were inscribed in the company's business strategy.