JM as a Marketplace of Ideas

被引：35

作者：

Moorman, Christine ^{[1
]}

van Heerde, Harald J. ^{[2
,3
]}

Moreau, C. Page ^{[4
,5
]}

Palmatier, Robert W. ^{[6
,7
]}

机构：

[1] Duke Univ, Business Adm, Fuqua Sch Business, Durham, NC 27706 USA

[2] Univ New South Wales, Mkt, Sydney, NSW, Australia

[3] Tilburg Univ, Tilburg, Netherlands

[4] Univ Wisconsin Madison, Mkt, Wisconsin Sch Business, Madison, WI USA

[5] Univ Wisconsin Madison, Ctr Brand & Prod Management, Wisconsin Sch Business, Madison, WI USA

[6] Univ Washington, Foster Sch Business, Mkt, Seattle, WA USA

[7] Univ Washington, Foster Sch Business, Business Adm, Seattle, WA USA

来源：

JOURNAL OF MARKETING | 2019年 / 83卷 / 01期

关键词：

D O I：

10.1177/0022242918818404

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：1 / 7

页数：7

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