The effect of the invasive fractality of fracture surfaces on the toughness characteristics of heterogeneous materials is discussed. It is shown that the interplay of physics and geometry turns out to be the non-integer (fractal) physical dimensions of the mechanical quantities involved in the phenomenon of fracture. On the other hand, fracture surfaces experimentally show multifractal scaling, in the sense that the effect of fractality progressively vanishes as the scale of measurement increases. From the physical point of view, the progressive homogenization of the random field, as the scale of the phenomenon increases, is provided. The Griffith criterion for brittle fracture propagation is deduced in the presence of a fractal crack. It is shown that, whilst in the case of smooth cracks the dissipation rate is independent of the crack length a, in the presence of fractal cracks it increases with a, following a power law with fractional exponent depending on the fractal dimension of the fracture surface. The peculiar crack-resistance behavior of heterogeneous materials is therefore interpreted in terms of the self-similar topology of the fracture domains, thus explaining also the stable crack growth occurring in the initial stages of the fracture process. Finally, extrapolation to the macroscopic size-scale effect of the nominal fracture energy is deduced, and a Multifractal Scaling Law is proposed and successfully applied to relevant experimental data.