Despite advanced scientific and technological (S&T) expertise, the Russian economy is presently based upon manufacturing and raw material exports. Currently, governmental incentives are attempting to leverage the existing scientific infrastructure through the concept of building a Knowledge Based Economy. However, socio-economic changes do not occur solely by decree, but by alteration of approach to the market. Here we describe the "Guided Entrepreneurship" plan, a series of steps needed for generation of an army of entrepreneurs, which initiate a chain reaction of S&T-driven growth. The situation in Russia is placed in the framework of other areas where Guided Entrepreneurship has been successful.