Online Customer Experience and Its Relationship to Repurchase Intention: An Empirical Case of Online Travel Agencies in China

被引：58
作者：
Liu, Yan [1 ,2 ]
Pu, Bo [2 ]
Guan, Zhenzhong [2 ]
Yang, Qizhi [1 ]
机构：
[1] Sichuan Agr Univ, Coll Tourism, Chengdu 611830, Sichuan, Peoples R China
[2] Southwest Jiaotong Univ, Sch Econ & Management, Chengdu 610031, Sichuan, Peoples R China
来源：
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2016年 / 21卷 / 10期
关键词：
technology acceptance model; flow experience; online customer experience; repurchase intention; PERCEIVED EASE; SELF-EFFICACY; FLOW; ACCEPTANCE; MODEL; BEHAVIOR; LOYALTY; TAM; DETERMINANTS; ENVIRONMENTS;
D O I：
10.1080/10941665.2015.1094495
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The study reported here examines the relationship between flow experience and repurchase intention by focusing on the joint mediating effects of loyalty. Data were taken from a survey of shopping experiences, at online travel websites, of 325 customers in China. The results show that flow experience has a significant effect on repurchase attention. Moreover, interactive speed, skill, challenge, perceived control, telepresence, perceived usefulness, and perceived ease of use are positively related to flow experience. Lastly, the findings show that loyalty, to some extent, acts as a mediator between flow experience and repurchase attention.
引用
收藏
页码：1085 / 1099
页数：15
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