Automotive Aftersales Market in the Regions of Latvia and Factors Affecting Market Development

After Latvia regained the independence the automotive aftersales market has historically developed only as a support market for car sales. However, in recent years, with the economic situation changing, it plays an increasingly larger role in industry enterprises. Right now, a change of priorities and reorientation from car sales to providing aftersales services is taking place in the industry enterprises, simultaneously increasing competition among the car service companies. Characteristics of the automotive aftersales market and analyses of problems is an essential precondition for the development of an automotive aftersales market in the regions of Latvia, thereby facilitating regional development and increasing employment. Therefore, in the current situation, it is necessary to develop the automotive aftersales market and at the same time improve competitiveness and efficiency of utilisation of resources of industry enterprises. The research has determined that the economic situation and macro economic indicators create a close correlation with the number of cars, intensity of their utilisation, and thus directly affecting the provision of aftersales services in the regions of Latvia. Methods of description, analysis, graphic depiction, time series, and mathematical statistics have been applied for the research purpose.