EFFECT OF GREEN PACKAGING DESIGN OF CULTURAL CREATIVE COMMODITY ON CONSUMER'S PERCEIVED VALUE AND PURCHASE INTENTION

被引：0

作者：

Yang, Pengguang ^{[1
]}

机构：

[1] Guilin Tourism Univ, Sch Art & Design, Guilin, Guangxi, Peoples R China

来源：

JOURNAL OF ENVIRONMENTAL PROTECTION AND ECOLOGY | 2021年 / 22卷 / 04期

关键词：

cultural creativity; commodity packaging; green packaging design; perceived value; purchase intention; MEMORY;

D O I：

暂无

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

To promote green consumption, countries all over the world put forward environmental protection regulations, environmental protection taxes and green purchasing, and other measures, hoping to maintain sustainable production and consumption. Through packaging visual design, green consumer products can be commercialised most economically and effectively. In this study, consumers of cultural and creative goods are sampled and distributed randomly. A total of 400 questionnaires are sent out, and 337 valid questionnaires are recovered, with a recovery rate of 84%. According to the results, some suggestions are put forward, hoping to help minimise the negative impact on the environment and achieve the purpose of environmental protection.

引用

页码：1574 / 1580

页数：7

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