Analysis on the Influence of Micro-blog Opinion Leaders in Natural Disaster-Taking Ya'an Earthquake for Example

被引：0
|
作者：
Zhang Mingli [1 ]
Zheng Hongping [1 ]
You Kun [1 ]
机构：
[1] Wuhan Univ Sci & Technol, Sch Literature, Wuhan 430065, Peoples R China
来源：
PROCEEDINGS OF 2014 INTERNATIONAL CONFERENCE ON PUBLIC ADMINISTRATION (10TH), VOL I | 2014年
关键词：
Natural disaster; Micro-blog; Opinion leader; Influence;
D O I：
暂无
中图分类号：
C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;
摘要：
With the development of information technology, micro-blog is growing up rapidly as a kind of new media. It has become an independent public opinion field, playing an increasingly important role in society. As the core part of the public opinion, micro-blog opinion leaders impose great effect on the formation and development of public opinion. Micro-blog has become the most powerful information dissemination media in the Ya'an earthquake on April 20, 2013, having a significant impact on the earthquake relief work. Taking Ya'an earthquake as an example, this article analyzes the behavior of micro-blog opinion leaders and its influence, and then puts forward corresponding suggestions to correctly play the role of micro-blog opinion leaders.
引用
收藏
页码：1011 / 1017
页数：7
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