THE ROLE OF MARKETING INFORMATION SYSTEMS (MKIS) IN SERVICE QUALITY IN ETHIOPIAN INDUSTRIES

被引：0

作者：

Berhan, E. ^{[1
]}

Kitaw, D. ^{[1
]}

机构：

[1] Univ Addis Ababa, Dept Mech Engn Ind Engn Stream, Addis Ababa Inst Technol, Addis Ababa, Ethiopia

来源：

SOUTH AFRICAN JOURNAL OF INDUSTRIAL ENGINEERING | 2012年 / 23卷 / 01期

关键词：

SUCCESS;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

This paper deals with the role of marketing information systems for service quality in Ethiopian industries in terms of their IT infrastructure, data acquisition, information processing, business function, and service quality. A quantitative survey of 42 Ethiopian industries in 2009 indicated that most of these industries are dominated by non-computerised information systems. The data acquisition and IT infrastructure strongly support the information process. Information processing significantly and positively predicts both service quality and business function. But the business function that uses processed data and information for its activities - such as planning, decision-making, and implementation - is not found to be a significant predictor of service quality.

引用

页码：66 / 76

页数：11

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