The Impact of Crisis Perception on Consumer Purchasing Behaviors During the COVID-19 (Coronavirus) Period: A Research on Consumers in Turkey

被引：9

作者：

Karaboga, Emine Nihan Cici ^{[1
]}

Ozsaatci, Fatma Gul Bilginer ^{[2
]}

机构：

[1] Necmettin Erbakan Univ, Yonetim Bilisim Sistemleri, Uygulamali Bilimler Fak, Konya, Turkey

[2] Hasan Kalyoncu Univ, Iktisadi Idari & Sosyal Bilimler Fak, Isletme, Gaziantep, Turkey

来源：

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES | 2021年 / 16卷 / 03期

关键词：

Covid-19; Consumer Purchasing Behavior; Crisis Perception; Pandemic Period;

D O I：

10.17153/oguiibf.923025

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to determine the impact of crisis perception on consumer purchasing behaviors during the Covid-19 period. To this end, a survey has been conducted with citizens who are in quarantine and hold a decision-making position in making purchases. The study's hypotheses were tested with correlation and multiple regression. These analyzes pointed out that crisis perception among consumers during the Covid-19 and sparingness and cautiousness, which are the sub- dimensions of crisis perception had positive and significant effect on purchasing behavior; however, the study determined that concern for the future sub-dimension did not have positive and significant effect on purchasing behavior. The results of the difference tests revealed that only wage restrictions caused a significant difference in crisis perception.

引用

页码：727 / 754

页数：28

共 76 条

[51] Consumers' luxury restaurant reservation session abandonment behavior during the COVID-19 pandemic: The influence of luxury restaurant attachment, emotional ambivalence, and luxury consumption goals [J].