Optimization of competitive facility location for chain stores

被引：41
作者：
Shan, Wenxuan [1 ,2 ]
Yan, Qianqian [3 ]
Chen, Chao [3 ]
Zhang, Mengjie [3 ]
Yao, Baozhen [3 ]
Fu, Xuemei [4 ]
机构：
[1] Beihang Univ, Sch Transportat Sci & Engn, Beijing 100191, Peoples R China
[2] Dalian Maritime Univ, Transportat Management Coll, Dalian 116026, Peoples R China
[3] Dalian Univ Technol, Sch Automot Engn, Dalian 116024, Peoples R China
[4] Shanghai Jiao Tong Univ, Antai Coll Econ & Management, Shanghai 200240, Peoples R China
来源：
ANNALS OF OPERATIONS RESEARCH | 2019年 / 273卷 / 1-2期
基金：
中国国家自然科学基金;
关键词：
Competitive facility location; Bi-level model; Pricing game; Nash equilibrium; Chain stores; MODELS; ALGORITHM; NETWORK; GAME;
D O I：
10.1007/s10479-017-2579-z
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
The location affects the competitiveness and market share of a new entry enterprise, especially for a retail enterprise. This study focuses on the competitive location of new chain stores. In this paper, a bi-level model is proposed to formulate the competitive location problem. And the model also considers the pricing game between the new entry enterprise and the existing competitor. The model optimizes the location by maximizing the benefit on the principle of the Nash equilibrium. A heuristic algorithm is proposed to solve the model. Results show the feasibility of the proposed model and provide managerial insights for decision makers to determine an appropriate location.
引用
收藏
页码：187 / 205
页数：19
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