Systematic literature review: Machine learning techniques (machine learning)

Currently, there are a great diversity of models that allow making predictions, and for this there are machine learning techniques that can help organizations to boost their sales through these predictive models. In this article a specialized search of scientific literature is carried out that provides clarity on which are the most used techniques and under what criteria are they effective. According to the research needs, the most relevant articles have been filtered and selected to elucidate how to execute a machine learning project for sales forecasting. From the review carried out, it can be affirmed that the different machine learning techniques found in the literature are evolutions of different known techniques, which is an important component to maintain business competitiveness, and if they are well used could become sales-enhancing tools in companies organizations.