Altruism and hedonism: A review and discussion of recent findings in the marketing and consumer behavior literature

被引：2
|
作者：
Fine, Leslie M. [1 ]
机构：
[1] Ohio State Univ, Fisher Coll Business, Columbus, OH 43210 USA
来源：
BUSINESS HORIZONS | 2010年 / 53卷 / 03期
关键词：
CONSUMPTION; HAPPINESS; APPEALS;
D O I：
10.1016/j.bushor.2009.12.005
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：241 / 246
页数：6
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