EDUCATIONAL TECHNOLOGIES IN THE ERA OF "CLIP THINKING"

Modern social and political as well as economic conditions create educational environment that is characterized by a high degree of professional dynamics, political instability and unpredictable future. It makes young people feel to use many approaches to explore the reality. This is the reason to explore the educational technologies in the era of "clip thinking". Introduction: In the 21st century, the era of technologies and globalization, the ways of perception and processing the information have changed dramatically. Nowadays a 3-year old child knows more about surfing in the Internet than his or her 30-year old parents. Children and adolescents got used to searching for any information they need in the Internet, moreover since the pace of life has speeded up they want to obtain the information as soon as possible. All the above mentioned has led to the formation of the so called "clip thinking", the way of thinking that to the contrast with linear thinking allows to process huge amounts of information quickly, appeals to the emotions and not to the rational part of our conscious but does not allow to make long-term analytical conclusions. So nowadays to educate students efficiently we need to take into account this change and apply new educational technologies that allow us to use the advantages of the clip thinking and to develop the skill of analytical or linear thinking. The extend of a problem: If to compare clip and linear thinking we can find out advantaged and disadvantages in both of them. For example, clip thinking allows to process information and make decisions quickly, it appeals to emotional and pragmatic part of our mind and helps us to navigate in the world oversaturated with different sorts of information. On the other hand, only with the help of linear thinking it is possible to make analytical conclusions, build theoretical constructions and as a result to get knowledge. Therefore, modern education has to take into account, first, the peculiarities of youth's thinking and second, the need to work out the skill of analysis necessary for development of a fully-fledged professional. Research methods: Analysis of specialized literature on methodology of the era of "clip thinking" helps to single out a number of approaches and principles to study the educational technologies. Based on a target orientation of "clip thinking" we have distinguished the following approaches: logical - evolutionary, system - dynamic, project (project-oriented) and a personality approach. Research results: Educational technologies based on the acceptance of clip thinking and necessity to develop linear thinking should include: 1 Usage of information technologies in the educational process: children should have an opportunity to work with different volumes of information structured in different ways and should make the conclusions themselves based on the research they have made. 2 The teacher has to appeal to practice and practical tasks, has to show how this or that piece of knowledge can be applied in real life and profession. 3 As approaches to the study of educational technologies in the era of "clip thinking" we have identified Logical-evolutionary and the Personal Approach. 4 The teacher has to provide the students with difficult tasks that require deep analyses of the problem and provide the opportunity for independent conclusions made by the students themselves.