Clothing Enterprise Marketing Channel Research Based on the Angle of Internet Marketing

In the 21st century, the arrival of information era has completely changed people's life, commercial economy which society relies for survival and development also gradually enter into the network camp, forming the global boundless business operation trend, online shopping has become the first choice for modern society. For example, many clothing brands have established their own virtual stores on internet, and set up the regional or global marketing platform. This article probes into the network marketing model which is most intuitive to stimulate consumer's consumption in current society--innovative concept and characteristic in business operation filed of visual marketing, and analyzes the different innovation model of network visual marketing through the world famous clothing enterprises' operating example.