UNDERSTANDING CONSUMER PARTICIPATION IN ONLINE SOCIAL NETWORKS AND THEIR IMPACT ON CONSUMER BEHAVIOURAL RESPONSES

被引：0

作者：

Millan, Elena S. ^{[1
]}

McDougall, Lucy ^{[2
]}

机构：

[1] Univ Reading, Dept Food Econ & Mkt, Reading RG6 6AR, Berks, England

[2] Grad Univ Reading, Berkshire, England

来源：

3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES | 2010年

关键词：

Social Network Sites; Brand Attitudes; Consumer Behaviour; Qualitative; Research;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1418 / +

页数：2