UNDERSTANDING CONSUMER PARTICIPATION IN ONLINE SOCIAL NETWORKS AND THEIR IMPACT ON CONSUMER BEHAVIOURAL RESPONSES

被引：0
|
作者：
Millan, Elena S. [1 ]
McDougall, Lucy [2 ]
机构：
[1] Univ Reading, Dept Food Econ & Mkt, Reading RG6 6AR, Berks, England
[2] Grad Univ Reading, Berkshire, England
来源：
3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES | 2010年
关键词：
Social Network Sites; Brand Attitudes; Consumer Behaviour; Qualitative; Research;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1418 / +
页数：2
相关论文
共 26 条
  • [11] Social Network Advertising: An Investigation of Its Impact on Consumer Behaviour
    Lai, Hokyin
    Cheng, Hiufung
    Fong, Hiuping
    MULTIDISCIPLINARY SOCIAL NETWORKS RESEARCH, MISNC 2014, 2014, 473 : 1 - 13
  • [12] Understanding the effects of physical experience and information integration on consumer use of online to offline commerce
    Yang, Yongqing
    Gong, Yeming
    Land, Lesley Pek Wee
    Chesney, Thomas
    INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2020, 51
  • [13] How the consumer's attitude and behavioural intentions are influenced: A case of online food delivery applications in India
    Gupta, Vikas
    Duggal, Shelley
    INTERNATIONAL JOURNAL OF CULTURE TOURISM AND HOSPITALITY RESEARCH, 2021, 15 (01) : 77 - 93
  • [14] From Hearts to Carts: Understanding the Impact of Comments, Likes, and Share Functions on Consumer Purchase Intentions in a Social Media Landscape
    Rosli, Nadzirah
    Johar, Elaina Rose
    Lazim, Muhammad Luqman Hannan Bin Mad
    Hashim, Sharizal
    Juhari, Noor Faezah
    EUROPEAN JOURNAL OF SUSTAINABLE DEVELOPMENT, 2024, 13 (02): : 46 - 62
  • [15] Impact of consumer interaction on social commerce intention comparing Facebook and Instagram
    Ventre, Ivan
    Kolbe, Diana
    INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, 2025, 35 (01): : 22 - 44
  • [16] The impact of consumer-brand engagement on brand experience and behavioural intentions An Italian empirical study
    Risitano, Marcello
    Romano, Rosaria
    Sorrentino, Annarita
    Quintano, Michele
    BRITISH FOOD JOURNAL, 2017, 119 (08): : 1884 - 1896
  • [17] The role of experiential value in online shopping The impacts of product presentation on consumer responses towards an apparel
    Jeong, So Won
    Fiore, Ann Marie
    Niehm, Linda S.
    Lorenz, Frederick O.
    INTERNET RESEARCH, 2009, 19 (01) : 105 - 124
  • [18] How consumer and provider responses to nutritional labelling interact: An online shopping experiment with implications for policy
    Robertson, Deirdre A.
    Andersson, Ylva
    Lunn, Peter D.
    FOOD POLICY, 2023, 121
  • [19] The impact of online movie word-of-mouth on consumer choice A comparison of American and Chinese consumers
    Chiu, Ya-Ling
    Chen, Ku-Hsieh
    Wang, Jying-Nan
    Hsu, Yuan-Teng
    INTERNATIONAL MARKETING REVIEW, 2019, 36 (06) : 996 - 1025
  • [20] Impact of corporate social responsibility claims on consumer food choice A cross-cultural comparison
    Loose, Simone Mueller
    Remaud, Herve
    BRITISH FOOD JOURNAL, 2013, 115 (01): : 142 - 161
123