Microblogging, friendship maintenance, and life satisfaction among university students: The mediatory role of online self-disclosure

Despite a substantial literature suggests that computer-mediated communication impact individuals' various psychosocial factors, relatively few studies have elucidated the underlying mechanism behind these associations. Building upon self-disclosure theory and previous studies, the principal purpose of this present research is to systematically explore the relationships among microblog utilization, online self-disclosure, friendship maintenance, and perceived life satisfaction. A web-based survey was implemented using a total of 426 university students in Northwestern China. Structural equation modeling reveals that intensity of microblog use is positively associated with these students' friendship maintenance and life satisfaction. Additionally, online self-disclosure plays the crucial mediatory role in the relationships between microblog use, quality of relationships, and gratification with life. The results imply that as microbloggers disclosure their inner thoughts or emotional states with other users online, they could foster their friendship maintenance and obtain greater life satisfaction. However, contrary to the expectation, students' friendship maintenance is not discovered to be a significant predictor of the sense of life satisfaction in the online environment. Overall, these obtained outcomes of the empirical work could offer new insights into the deep comprehending of the social psychological process of microblogging among younger generation in the new media context.