Corporate Citizenship Strategy and Its Competitive Advantage in Chinese Firm: Based on External Stakeholder Approach

被引：0
|
作者：
Tang Zhen [1 ]
Wang Xi-quan [1 ]
机构：
[1] Hohai Univ, Strateg Management Inst, Nanjing 210098, Peoples R China
来源：
PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON PUBLIC ADMINISTRATION (6TH), VOL I | 2010年
关键词：
Corporate citizenship; Stakeholder; Cross-Case; Strategy;
D O I：
暂无
中图分类号：
C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;
摘要：
This paper analyzed and summarized the issue of corporate citizenship behavior in the relevant enterprises both at home and abroad. It based on the use of case study in China and KJ method, this paper gave defining acts of corporate citizenship and theoretical analysis. Through taking 6 Chinese most respected enterprises as examples, we found the theoretical model by multiple case studies of the acts of corporate citizenship. It summarized the basic of acts of corporate citizenship to get a competitive advantage and value. Finally, the paper also pointed out further research directions for corporate citizenship.
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页码：762 / 766
页数：5
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