The Effects of Social Media Perceived Authenticity and Brand Trust on DW Brand Purchase Intention

被引：0

作者：

Li, Qiang ^{[1
]}

Shi, Jiping ^{[2
]}

Jia, Yanshu ^{[2
]}

Xia, Dongmei ^{[2
]}

Piao, Yingshun ^{[3
]}

Li, Yingji ^{[2
]}

机构：

[1] Shanghai Tech Inst Elect & Informat, Shanghai, Peoples R China

[2] Chongqing Inst Engn, Chongqing, Peoples R China

[3] Kookmin Univ, Seoul, South Korea

来源：

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING): MARKETING AND MANAGEMENT IN THE DIGITAL AGE | 2020年

关键词：

Social Media; Perceived Authenticity; Light Luxury Brands;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：938 / 939

页数：2

共 3 条

[1] Investigating consumer-brand relational authenticity [J].

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Webster C.M. .

Morhart, Felicitas ;

Malaer, Lucia ;

Guevremont, Amelie ;

Girardin, Florent ;

Grohmann, Bianca .

[3] Tracers of uplift and subsidence in the Cape Verde archipelago [J].

Ramalho, R. ;

Helffrich, G. ;

Schmidt, D. N. ;

Vance, D. .