Study on Brand Building of Tourism Cities

With the rapid development of tourism and tourism cities will face more and more fierce market competition, brand building of tourism cities is an effective way to enhance the competitiveness of tourism cities. In this paper, some methods such as documents review, research and questionnaires are used. Then based on previous research results, this paper analyzes some problems in brand building of tourism cities in China, which mainly lie in the brand feature, brand culture, brand marketing and brand planning. Finally, the paper puts forward some strategies in brand building of tourism cities, and comes to the conclusion. Brand building of tourism cities not only needs some measures corresponding to specific issues, but also the participation of all the people, so that tourism city brand can play a better role.