A Business Model Using Salt Water Battery and PV Panels for Continuity of Supply

In this paper, we present the business model of a hypothetical start-up named as Bettery. Bettery generates electricity by using Photo-Voltaic (PV) panels and stores the excess energy in a Saltwater battery. Real sectoral data have been collected and analysed after contacting existing manufacturers of PV panels and saltwater battery systems in Turkey and Austria. Also, we examined similar start-ups that employ lithium-ion batteries. Value creation, proposal, targeted customers and revenue model are summarised. A case study for return of investment is presented by using energy consumption data of a hospital in Edirne province of Turkey. We show that Bettery could be more profitable in sectors which are more susceptible to power interruptions and demand higher power reliability.