Academic Engagement: A Key Element for Academic Success

This article has the objective to revise theoretically the importance of academic engagement in virtual university programs. Currently, this concept is understood as the relationship established between students and teachers and managers through the subjects and other aspects of the educational process, essential to guarantee academic success and loyalty to the institution. This text arises from the systematic bibliographic review of the research entitled "The engagement of virtual master's students at a university in Latin America. A look from the perspective of academic engagement, consumer, and strategic communication". Here we address the concept of engagement, its developments, and applications in the labor and communicative context, until reaching the virtual academic field. The conclusion exposes the need to integrate this concept and communicative practice as a mechanism by which educational institutions can recognize the needs of students and ensure holistic academic quality; especially in virtual programs where limited attention has been paid to communicative quality and its scope on the academic success of the students.