Violence and sex in television programs do not sell products in advertisements

被引:49
作者
Bushman, BJ
机构
[1] Univ Michigan, Dept Psychol, Inst Social Res, Ann Arbor, MI 48106 USA
[2] Univ Michigan, Dept Commun Studies, Ann Arbor, MI 48106 USA
关键词
D O I
10.1111/j.1467-9280.2005.01599.x
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Adults (N= 336) 18 to 54 years old watched a television program containing violence, sex, both violence and sex, or no violence and sex. Programs were shown in a comfortable room containing padded chairs and tasty snacks. Each program contained the same 12 ads. Embedding an ad in a program containing violence or sex reduced (a) viewers' likelihood of remembering the advertised brand, (b) their interest in buying that brand, and (c) their likelihood of selecting a coupon for that brand. These effects occurred for males and females of all ages, regardless of whether they liked programs containing violence and sex. These results show that violence and sex in television programs do not sell products in advertisements.
引用
收藏
页码:702 / 708
页数:7
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