Preliminary Analysis on New Media Marketing

被引：0
作者：
Wan Chaochun [1 ]
机构：
[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China
来源：
Proceedings of the Second International Symposium - Management, Innovation and Development | 2015年
关键词：
New media; Marketing; Mobile Internet;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
With the continuous development of network technology and the changing of social information demand, new media gradually into people's lives, influence and change people's living habits and lifestyle. This era is the rapid development of mobile Internet era, the era of information technology. In the Web2.0 brings great innovation in, marketing thinking also bring great change, experience, communication, difference, creative, relevance, the Internet has entered the new media in the dissemination of 2.0 era. And the emergence of Internet Magazine, blog, TAG, SNS, RSS, WIKI and other new media. In this paper, the new media, which is rising and developing rapidly, is discussed in this paper.
引用
收藏
页码：183 / 186
页数：4
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