Research on Talent Introduction and Cultivation Strategy of Film and Television Industry in New Era

Media convergence is a trend in the development of contemporary communications, digital and network technology in highly developed to provide a solid material foundation, to adapt to this trend in the development of the industry needing a large number of professional talents, it has gone abroad in front, and talent cultivation in colleges and universities is relatively lag due to various reasons. Therefore, it is required to keep up with the tide of world higher education development, to adapt to changes in media convergence environment, act as the media communication function, and cultivate media professionals with media convergence thinking, consciousness and innovative ability. In view of this, it is very important to explore the countermeasures of film and television talent cultivation in the background of media convergence based on digital and network platforms.