Global marketing: Foreign entry, local marketing, and global management

被引：1
作者：
Pearce, R [1 ]
机构：
[1] Univ Salford, Salford M5 4WT, Lancs, England
来源：
INTERNATIONAL MARKETING REVIEW | 2003年 / 20卷 / 02期
关键词：
globalization; foreign market entry methods; localization; global management;
D O I：
10.1108/imr.2003.20.2.218.2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：218 / 220
页数：3
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