Global marketing: Foreign entry, local marketing, and global management

被引：1

作者：

Pearce, R ^{[1
]}

机构：

[1] Univ Salford, Salford M5 4WT, Lancs, England

来源：

INTERNATIONAL MARKETING REVIEW | 2003年 / 20卷 / 02期

关键词：

globalization; foreign market entry methods; localization; global management;

D O I：

10.1108/imr.2003.20.2.218.2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：218 / 220

页数：3

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