ANALYSIS ON INFLUENCING FACTORS OF COLLEGE STUDENTS' EMPLOYMENT INTENTION CONSIDERING BEHAVIORAL PSYCHOLOGY

Background: Considering the influencing factors of college students' employment intention from the perspective of behavioral psychology, the effective job-hunting behavior of college students is regarded as the premise of successful employment. Jobhunting behavior is a complex dynamic process. In this project, the psychological factors affecting the success of students' employment are analyzed. The employment of college students has always been the focus of society. Therefore, from the perspective of sexual behavior psychology, this paper analyzes the influencing factors of college students' employment intention, so as to provide some help for college students' employment choice. Subjects and methods: In this study, the influencing factors of college students' employment intention are analyzed by setting questionnaire questions and selecting respondents. Firstly, the rationality of the questionnaire question setting is verified, and then the reasonable questions are distributed and effectively recovered. Finally, through the recovered questionnaire questions, listening to the extraction factors and SPSS software, the obtained data are analyzed to determine that personal factors, family factors and social factors are the key factors affecting college students' employment intention. Results: After feature extraction and exploratory factor analysis, four common factors were extracted. The total variance interpretation rate of the four common factors is 69.33%, indicating that the four factors can explain 64.10% of the information of the whole questionnaire, and the variance interpretation rate of each factor after rotation is more than 10%. On the whole, the results of exploratory factor analysis are good, and the key degree of influencing factors determined is more effective. Conclusions: In this study, by setting up a questionnaire and inviting 1000 qualified college students to choose and answer the questionnaire questions. Through the research, it is found that the key factors affecting the employment of college students mainly include three aspects. As can be seen from the analysis of the identified key influencing factors, personal factors are the key, followed by the influence of family and society. Therefore, after determining the important influence degree of the influencing factors of these key factors, we should effectively dredge and guide the students' employment view according to different influencing factors, establish the information of self-improvement and self-reliance for students in the family, and relax the conditions for students in the social and economic development to improve the employment of college students.