The opportunity of digital color printing

2001 will be seen as a pivotal year in the industry growth of digital color printing, and behind that growth will be many new print products and services. Digital color printing is the enabler for new services and higher-value printing. Applications like quick turnaround, short run, Customer Data Management, Web fulfillment, e-commerce, and Customer Relationship Marketing open the doors to closer customer relations. Digital color printing also allows for new one-to-one marketing tools that have been proven more successful than mass market collateral. These applications eliminate cost in the total communication process and provide unique benefits to the print buyer and their end customers. There is great business potential for those companies that understand the new services that digital printing offers.