Study on the model of partner selection for strategic alliance

被引：0

作者：

Zhang Meijun ^{[1
]}

Hu Shuhua ^{[1
]}

机构：

[1] Wuhan Univ Technol, Coll Management, Ctr Product Innovat, Wuhan 430070, Peoples R China

来源：

PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II | 2007年

关键词：

strategic alliance; partner selection model; AHP method;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this paper is to design a model of selecting the strategic alliance partner from the reality and the theory agent which forms the strategic alliance. This article proposes the standard of strategic alliance partner selection and makes key analysis from two aspects of markets and resources to the strategic alliance partner selection. The method used in our study is known as the fuzzy-AHP method analysis, which is to evaluate the partner and mathematize the thought process of the complex system. Finally, we state that from quota and qualitative analysis the modal has realized the strategic alliance partner selection and has provided the policy-making basis to the superior partner.

引用

页码：804 / 810

页数：7