Developing Reprocessing and Packing of the Rural Special Products and Revitalizing the Rural Economy through E-Commerce

Huanren county of Benxi is rich in lots of rural special products, such as "Daohuaxiang Rice". But at the same time, it is accompanied by extreme poverty. The purpose of this paper is to solve the problem of poverty by using modern technology such as big data and the Internet. The main emphasis placed on the problem is to incorporate e-commerce into agricultural industry. Through website, the reprocessed and packed rural products can reach throughout the world and the farmers can get symmetrical information to improve the production. The paper demonstrates the significance to link rural special production with the Internet. The paper discusses the technological problems in the process to establish the website and the difficulty in the improving product competitiveness. A new agricultural network platform integrating supply, marketing and information interaction can increase the sale of the rural products and also provides information to the farmers about the production. Compared with the traditional sale, the new business models can increase the farmers' income to achieve accurate poverty alleviation.