WHICH PERSONALITY TRAITS ARE PROMOTED BY MANAGERS? THE BRAND PERSONALITY OF NATIONAL AND INTERNATIONAL BRANDS FROM THE SUPPLY SIDE

被引：0
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作者：
Marticotte, Francois [1 ]
机构：
[1] ESG UQAM, Montreal, PQ, Canada
来源：
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：87 / 88
页数：2
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