WHICH PERSONALITY TRAITS ARE PROMOTED BY MANAGERS? THE BRAND PERSONALITY OF NATIONAL AND INTERNATIONAL BRANDS FROM THE SUPPLY SIDE

被引：0

作者：

Marticotte, Francois ^{[1
]}

机构：

[1] ESG UQAM, Montreal, PQ, Canada

来源：

CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE | 2015年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：87 / 88

页数：2

共 26 条

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