Drivers of E-commerce Adoption in Egyptian Travel Agents

被引：0
作者：
Abou-Shouk, Mohamed [1 ,2 ]
Lim, Wai Mun [2 ]
机构：
[1] Fayoum Univ, Al Fayyum, Egypt
[2] Univ Plymouth, Plymouth PL4 8AA, Devon, England
来源：
INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2012 | 2012年
关键词：
e-commerce; drivers; travel agencies; Egypt; developing countries; PERCEPTION; TOURISM; MODEL;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Benefits gained from e-commerce adoption, drivers pushing agents to adopt it, and inhibitors hindering the adoption are examples of factors positively or negatively affecting e-commerce adoption. Drivers of adoption could be internal or external pressures on travel agents to adopt technology in order to support their future survival in the travel and tourism global market. Mixed method approach is used in this study to investigate the drivers of e-commerce adoption in the Egyptian travel agents. Findings revealed that adapting to technology changes is the strongest driver of to adopt e-commerce by travel agents.
引用
收藏
页码：143 / 154
页数：12
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