The benefits offered by RFID technology to the consumers are discussed. Consumers need to calculate their own delivered value and risk exposure before they willingly use the system. RFID developers are trying to limit the perceived risk by educating consumers as to the positive benefits of RFID and providing privacy to explain what data is being collected and how it is being used. They have developed technologies such as kill switches that disable tag functionality and destructible tags removable by consumers. RFID solution providers must increase their focus on increasing the value of the products and services they provide and the overall customer experience they deliver.