The Trend in Using Online Food Delivery Services in Pulau Pinang

Traffic congestion, limited parking spaces, tight work schedules, and lifestyle changes are among the direct impact of urbanization process which caused the tendency of residents to use online food delivery services (PPM). Although PPM has widely been used in Malaysia, there are still limited studies conducted that identify the factors influencing the tendency of its usage. The purpose of this article is to identify the factors of the residents' tendency to obtain food using PPM and study the lifestyle changes among urban population. This study was conducted using a quantitative approach involving 110 respondents living in Pulau Pinang that had previously used PPM. Based on mean score analysis, the four main factors determining the tendency of PPM usage were location, quality of services offered, lifestyle changes and the spread of the COVID-19 pandemic. However, limited parking space was the main reason for using PPM. Among the PPM service providers, Foodpanda was frequently used due to ease of use and fast delivery. The findings can benefit PPM service providers in planning and formulating effective strategies toward increasing PPM usage among urban residents