Research on the Influence Mechanism of Customer Reviews on Purchase Intention in Virtual Communities

被引：0

作者：

Chang Yaping ^{[1
]}

Xiao Ling ^{[1
]}

Yan Xing ^{[1
]}

机构：

[1] Wuhan Univ Sci & Engn, Coll Econ & Management, Wuhan 430073, Peoples R China

来源：

PROCEEDINGS OF THE 2011 INTERNATIONAL CONFERENCE ON INFORMATICS, CYBERNETICS, AND COMPUTER ENGINEERING (ICCE2011), VOL 2: INFORMATION SYSTEMS AND COMPUTER ENGINEERING | 2011年 / 111卷

关键词：

Customer Reviews; Purchase Intention; Virtual Communities; PLANNED BEHAVIOR; BOOK-REVIEWS; INFORMATION; SALES;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Using the planned behavior theory and the relevant information theory, this paper explores a model that explained the relationship between customer reviews and purchase intention. The finding shows that "content" has a significant impact on "attitude"; "quantity" has a significant impact on "subjective norms"; "form" and "time" has a significant impact on "perceived behavior control"; the mediating variables "attitude", "subjective norms "," perceived behavioral control " also significantly affect on" purchase intention ".

引用

页码：97 / 105

页数：9

共 50 条

[41] The Effect of Customer Equity Drivers on Word-of-Mouth Behavior with Mediating Role of Customer Loyalty and Purchase Intention [J].

Alavijeh, Mohammad Reza Karimi ;

Esmaeili, Ahmad ;

Sepahvand, Akbar ;

Davidaviciene, Vida .

INZINERINE EKONOMIKA-ENGINEERING ECONOMICS, 2018, 29 (02) :236-246

[42] Influencer Review Effect on Customer Purchase Intention: An Extension of TAM [J].

Sethi, Ruhi ;

Kapoor, Deepa .

INTERNATIONAL JOURNAL OF E-BUSINESS RESEARCH, 2021, 17 (01) :1-15

[43] THE HAPTIC INFLUENCE ON RETAIL PURCHASE INTENTION [J].

Carneiro, Denio Almeida ;

Bezerra, Francisco Antonio .

CADERNO PROFISSIONAL DE MARKETING UNIMEP, 2019, 7 (03) :20-37

[44] DETERMINANTS OF CUSTOMER'S APARTMENT PURCHASE INTENTION: IS THE LOCATION DOMINANT? [J].

Phuong Viet Le-Hoang ;

Yen Truong Thi Ho ;

Danh Xuan Luu ;

Truc Thanh Thi Le .

INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION, 2020, 11 (04) :1303-1322

[45] Purchase intention through mobile applications: a customer experience lens [J].

Hamouda, Manel .

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2021, 49 (10) :1464-1480

[46] The Influencers' Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand [J].

Zhao, Xin ;

Xu, Zhiyan ;

Ding, Fei ;

Li, Zichang .

SAGE OPEN, 2024, 14 (02)

[47] Customer Purchase Intention and Sharing Intention in a Social Commerce Context: An Empirical Study in Indonesia [J].

Pranata, Mitchell ;

Ezar, Davin ;

Sihombing, Sabrina Oktaria .

VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE, 2019, :7743-7761

[48] From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention [J].

Lu, Yaobin ;

Zhao, Ling ;

Wang, Bin .

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2010, 9 (04) :346-360

[49] Effects of online reviews, trust, and picture-superiority on intention to purchase restaurant services [J].

Park, Cheol Woo ;

Sutherland, Ian ;

Lee, Seul Ki .

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 2021, 47 :228-236

[50] The Influence of Discussions in Virtual Communities on Consumers' Purchasing Behaviors in E-commerce Implications for Trust Sources, Trust Building, and Consumer Purchase Intention [J].

Sun, Yalin ;

Yang, Xiaoping .

ICCIT: 2009 FOURTH INTERNATIONAL CONFERENCE ON COMPUTER SCIENCES AND CONVERGENCE INFORMATION TECHNOLOGY, VOLS 1 AND 2, 2009, :1553-1558

← 1 2 3 4 5 →