Research on the Influence Mechanism of Customer Reviews on Purchase Intention in Virtual Communities

被引：0

作者：

Chang Yaping ^{[1
]}

Xiao Ling ^{[1
]}

Yan Xing ^{[1
]}

机构：

[1] Wuhan Univ Sci & Engn, Coll Econ & Management, Wuhan 430073, Peoples R China

来源：

PROCEEDINGS OF THE 2011 INTERNATIONAL CONFERENCE ON INFORMATICS, CYBERNETICS, AND COMPUTER ENGINEERING (ICCE2011), VOL 2: INFORMATION SYSTEMS AND COMPUTER ENGINEERING | 2011年 / 111卷

关键词：

Customer Reviews; Purchase Intention; Virtual Communities; PLANNED BEHAVIOR; BOOK-REVIEWS; INFORMATION; SALES;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Using the planned behavior theory and the relevant information theory, this paper explores a model that explained the relationship between customer reviews and purchase intention. The finding shows that "content" has a significant impact on "attitude"; "quantity" has a significant impact on "subjective norms"; "form" and "time" has a significant impact on "perceived behavior control"; the mediating variables "attitude", "subjective norms "," perceived behavioral control " also significantly affect on" purchase intention ".

引用

页码：97 / 105

页数：9

共 50 条

[31] Online experiences and virtual goods purchase intention [J].

Huang, Echo .

INTERNET RESEARCH, 2012, 22 (03) :252-274

[32] The impact of latent topic valence of online reviews on purchase intention for the accommodation industry [J].

Sim, Youngseok ;

Lee, Seul Ki ;

Sutherland, Ian .

TOURISM MANAGEMENT PERSPECTIVES, 2021, 40

[33] Do Live Streaming and Online Consumer Reviews Jointly Affect Purchase Intention? [J].

Qin, Chaoyong ;

Zeng, Xinyu ;

Liang, Shichang ;

Zhang, Ke .

SUSTAINABILITY, 2023, 15 (08)

[34] Understanding Consumers' Purchase Intention for Online Paid Knowledge: A Customer Value Perspective [J].

Su, Luyan ;

Li, Ying ;

Li, Wenli .

SUSTAINABILITY, 2019, 11 (19)

[35] Determinants of Customer Intention to Purchase Social Enterprise Products: A Structural Model Analysis [J].

Lee, You Ning ;

Zailani, Suhaiza ;

Rahman, Muhammad Khalilur .

JOURNAL OF SOCIAL ENTREPRENEURSHIP, 2021, 12 (03) :358-379

[36] The influence of perceived risk on purchase intention in e-commerce-Systematic review and research agenda [J].

Phamthi, Van Anh ;

Nagy, Akos ;

Ngo, Trung Minh .

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2024, 48 (04)

[37] Study on the Influence of Opinion Leaders on Users' Purchase Intention [J].

Lin Yingxin ;

Shi Yongdong ;

Liu Jiong .

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING): MARKETING AND MANAGEMENT IN THE DIGITAL AGE, 2020, :1094-1104

[38] Examining customer's intention to rely on online reviews [J].

Sridevi, P. ;

Manoraj, N. ;

Vedanthachari, Lakshmi Narasimhan .

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2022, 16 (04) :369-393

[39] The influence of AR virtual clothing design elements on Chinese consumers' purchase intention: Novelty, craftsmanship, trendiness, and sociability [J].

Lin, Rufan ;

Li, Xue ;

Xia, Fan .

DESIGN JOURNAL, 2024, 27 (05) :888-910

[40] Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts [J].

Hussain, Shahbaz ;

Li, Ying ;

Li, Wenli .

JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2021, 16 (01) :1-17

← 1 2 3 4 5 →