Research on the Influence Mechanism of Customer Reviews on Purchase Intention in Virtual Communities

被引：0

作者：

Chang Yaping ^{[1
]}

Xiao Ling ^{[1
]}

Yan Xing ^{[1
]}

机构：

[1] Wuhan Univ Sci & Engn, Coll Econ & Management, Wuhan 430073, Peoples R China

来源：

PROCEEDINGS OF THE 2011 INTERNATIONAL CONFERENCE ON INFORMATICS, CYBERNETICS, AND COMPUTER ENGINEERING (ICCE2011), VOL 2: INFORMATION SYSTEMS AND COMPUTER ENGINEERING | 2011年 / 111卷

关键词：

Customer Reviews; Purchase Intention; Virtual Communities; PLANNED BEHAVIOR; BOOK-REVIEWS; INFORMATION; SALES;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Using the planned behavior theory and the relevant information theory, this paper explores a model that explained the relationship between customer reviews and purchase intention. The finding shows that "content" has a significant impact on "attitude"; "quantity" has a significant impact on "subjective norms"; "form" and "time" has a significant impact on "perceived behavior control"; the mediating variables "attitude", "subjective norms "," perceived behavioral control " also significantly affect on" purchase intention ".

引用

页码：97 / 105

页数：9

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