Research on the Influence Mechanism of Customer Reviews on Purchase Intention in Virtual Communities

被引：0
|
作者：
Chang Yaping [1 ]
Xiao Ling [1 ]
Yan Xing [1 ]
机构：
[1] Wuhan Univ Sci & Engn, Coll Econ & Management, Wuhan 430073, Peoples R China
来源：
PROCEEDINGS OF THE 2011 INTERNATIONAL CONFERENCE ON INFORMATICS, CYBERNETICS, AND COMPUTER ENGINEERING (ICCE2011), VOL 2: INFORMATION SYSTEMS AND COMPUTER ENGINEERING | 2011年 / 111卷
关键词：
Customer Reviews; Purchase Intention; Virtual Communities; PLANNED BEHAVIOR; BOOK-REVIEWS; INFORMATION; SALES;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Using the planned behavior theory and the relevant information theory, this paper explores a model that explained the relationship between customer reviews and purchase intention. The finding shows that "content" has a significant impact on "attitude"; "quantity" has a significant impact on "subjective norms"; "form" and "time" has a significant impact on "perceived behavior control"; the mediating variables "attitude", "subjective norms "," perceived behavioral control " also significantly affect on" purchase intention ".
引用
收藏
页码：97 / 105
页数：9
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