Sociocultural pressure on women to be thin has been blamed for the development of eating disorders. Despite decades of research, however, it is still not clear why a few women exposed to these pressures develop eating disorders, but most women in the society do not. The media are often blamed for spreading the message that women must be thin, and for making women feel badly about themselves. This view seems overly simplistic, however, ignoring the fact that women voluntarily expose themselves to thin media images, that such exposure can actually be pleasurable, and that most women exposed to this message do not develop eating disorders. The sociocultural model of eating disorders needs further study and refinement, and the studies in this special issue represent steps in that process.