Analysis of the Spatial Characteristics and Influencing Factors of e-Commerce Industrial Chains from the Perspective of Embeddedness: Taking Xiong'an New Area in China as an Example

e-commerce has promoted the application of the Internet by traditional enterprises. While this phenomenon has deepened industrial embeddedness, it has also profoundly affected the development of traditional manufacturing and retail industries. Based on the embeddedness theory, this paper takes the e-commerce industrial chain in Xiong'an New Area of China as an example, uses location entropy method and local spatial autocorrelation to analyze its spatial characteristics and influencing factors, and also discusses the features of embeddedness from each dimension of industrial chains. The results show the following: (1) The supply chain of industry-dependent e-commerce is dominated by production wholesalers, and suppliers with cost advantages and commercial traditions are embedded in local characteristic industries; the e-commerce value chain is dominated by production and processing activities, and the spatial orientation of the business model is affected by regional industrial functions; the e-commerce enterprise chain is dominated by B2B enterprises, the high-level agglomeration of which reflects the absolute scale advantage provided by the e-commercialization of traditional industry. (2) The distribution of the e-commerce industrial chains of Xiong'an New Area is characterized by spatial heterogeneity and has obvious spatial agglomeration. The industrial chains are concentrated in Xiong County, followed by Rongcheng County, and Anxin County has the weakest agglomeration. (3) The main factors that cause the uneven distribution of the e-commerce industrial chains in Xiong'an New Area include three aspects: transportation location advantages, traditional industrial foundation, and government policy regulation. Research can provide a scientific reference for accurately identifying the spatial development characteristics of the industrial chains from various perspectives and promoting the sustainable development and e-commercialization of traditional industries.